JOão Hamilton

Sítio Canaã & Sítio Novo Canaã | Caconde , SP
1200/1350 MASL

"The first time I met João Hamilton he said to me, ‘Hi I’m João Hamilton and we want to make the best coffee in the world’. Ever since then João  has put up with my many insane ideas such as measuring brix on the cherries before harvesting, picking at nighttime, building raised beds, drying in the shade and fermenting, fermenting, fermenting – always with the same excitement as an adolescent on the first time. He exemplifies saying that he gets turned on what he does. Coffee at Sitio Canaã is served by the liter, even if it is for one.They have come a long way since 2008, from almost quitting coffee to selling to some of the best roasters around the world. Today Sitio Canaã are leaders in their region with their neighbors."  Felipe Croce

"We produce coffee on our 10-hectare farm at an altitude that ranges from 1200 to 1340 meters above sea level. The varieties we produce are Catuai, Mundo Novo, Sumatra, and Bourbon.

Our production was traditionally commodity and our goal was always to produce as much quantity as possible while using various agro-toxic chemicals. We did not respect Mother Nature nor the quality of the coffee. In recent years this system of commodity coffee had ceased to be sustainable for us.

In 2006 Marcos from Fazenda Ambiental Fortaleza invited our family (Joao Hamilton an Ivan) to take part in a new sustainable method in producing coffee. The objective became to achieve the highest quality while simultaneously respecting nature, reforesting the area around our springs, recycling our trash, refraining from utilizing toxic fertilizers and herbicides giving the practice of cultivating coffee a new inspiration and hope.

Our family adopted new processes in order to improve the quality of our coffee. We began to harvest selectively for the ripest cherries, to do semi-washed pulped cherries, and working with more carefulness on the drying patio. The new partnership between the Joao Hamilton and Ivan family with Marcos (FAF) is allowing for dreams and hopes to be realized. We exported for the first time our coffees in 2008 and in 2009 Marcos brought several important buyers and International Baristas to see our farm.

In 2010 we have invested in building raised beds for the further development of higher quality coffees. "

João Hamilton